The place where Marketing, Sales, Customer Success leaders come together and share their thoughts on the future of the profession.
Story
It all begins with Marketing and Revenue alignment the so-called Account-Based Everything or ABX.
We are in an era of incredible advancement for our profession thanks to the role that technology and AI are playing. More and more investments in this field are supporting the growth of many sectors.
When it comes to computers, virtually the only errors that occur are the responsibility of the humans who program and operate them.
Breakdown
8000 tools are listed as Marketing Technology Landscape by Martech 5000 (Chiefmartech.com)
They go from Advertising & Promotion (922) to Content & Experience (1936), and from Social & Relationship (1969) to Commerce & Sales (1314) all the way to Data (1258) and Management (601)
Professionals in Marketing, Sales, and Customer Success can now count on end-to-end automation support across the entire funnel (in the traditional meaning) or the flywheel (if we consider modern approaches). These technologies are supporting processes and models that span from targeting to educating all the way to engaging or prospecting and advocating.
Contributing to this are clearly the less chances to meet with humans that the post-2019 era has forced us. This implies a new need to get skilled at digital engagement and data-driven methodology.
What we are seeing is everyone in the business is trying to uncover the “obscure funnel”.
Open Question
Was it effective? Did it deliver on the 3 Rs?
Reputation, Relationships, Revenue
The reality is different. Automation initiatives have limits, can be faulty, and depend on human settings. On the other hand, human manual jobs can be costly and far from fast machines.
The bottom line is to find a balance. There will be certain customer-facing tasks where humans will always have the privilege. Humans prefer to engage and buy from other people.
In the manifesto of our community, we have collected five main topics that became our imperative goals. And we'd like to get your take on them.
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The authors
Members of our community have held a variety of professional positions in sales, business development, customer success, and marketing within the Tech and Digital Transformation space. During the last 5 years, we’ve been interviewing hundreds of enterprise leaders responsible for P&L and revenue. Therefore, we're here to share with you what we’ve learned.
We’re committed to giving back to the community as much as we can with all the takeaways and latest innovations in the field of marketing, sales, revenue operations.
About
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