Go To Market Assessment

It all begins with the right set of resources and ideas. You want to grow or protect your revenue but you need to assess the right model for you. From targeting to educating, from engaging to nurturing you need to align your team on the same goal.

Our network of partners is able to advise on the right setup to take for growth. Our aim is to facilitate you in choosing the right processes, people, and tools for sales and marketing growth. Moreover, our webinars, podcasts, and digital events are made in a way that our network of B2B professionals are learning from other peers and their challenges.

Martech Consulting

When you have a plan, you need support to execute it. Demand Generation, Business Development, and Customer Success will be aligned if there are integrated processes in place. Technology can serve the purpose, automate, and scale what is expected from humans.

We are a passionate group of professionals who are techies and love the impact of technology on today’s B2B environment. You can learn from our discussions around topics like the Future of Work, or Automation vs De-Automation and get insights you might need in your daily challenges when engaging with multiple tech vendors.

Hybrid Business Development

The future of sales is under continuous evolution. The reason is it needs to address evolving customer buying behavior. Buyers’ preferences are moving to a digital rep-free experience, even in the enterprise world. The only way to give back what digital is taking away is to transform Sellers into thoughtful, data-driven reps delivering innovative and unique buying experiences.

Thanks to our partners we can support B2B organizations with scaling and becoming leading providers in the space of digital transformation, software, or services. We aim to guide you through the multitude of business development and sales training providers so you can choose if in-source or outsource certain processes of your go-to-market.

Hybrid business development, also known as blended or integrated business development, is becoming increasingly important in today's business landscape. This approach combines traditional business development strategies with newer digital technologies and techniques, resulting in a more effective and efficient approach to growing a business.

A few reasons to adopt such approach are for instance that provides a wider reach, is more cost-effective, it is data-driven, and last but not least it provides enhanced customer experience.

Digital Events

For several reasons, providing webinars and digital events is crucial in today's business landscape. With the rise of remote work and the increasing importance of online presence, webinars, and digital events provide a powerful tool for businesses to reach a global audience and engage with them in real-time.

Connecting with other peers from the industry allows businesses to position themselves as thought leaders and experts in their respective industries. By hosting webinars and digital events, businesses can showcase their knowledge, share insights, and provide value to their audience, which can help build brand recognition and establish credibility.

Last but not least, we believe in providing a platform for businesses to foster human connections and networking opportunities with professionals from around the world around those 6 topics we are developing. These events offer an excellent opportunity for attendees to connect with peers, share ideas, and learn from each other, which can help build relationships and create new business opportunities.

Finally, webinars and digital events can be effective tools for businesses to generate leads and drive sales. By hosting educational and informative events that address key pain points and challenges their target audience faces, businesses can attract high-quality leads and position themselves as solution provider.