2024 GTM Pulse Survey
We asked our community what could be the biggest go-to-market challenge in 2024. The answers were in favor of Positioning/Messaging (67%) then Churn and Lead/Demand Generation (both at 17%) and close to 1% who said Product market fit will be an issue.
In our 2024 forecast survey, we analyzed what trends are expected for the new year and in particular what threats. The results were not surprising since the product and competitive positioning have always been among the top priorities for growth and the outcome of the interviews confirm that.
What are those key actions organizations and revenue leaders may take to cope with such a gap?
Agile ABG Framework
Account strategy is at the core of how organizations are aligned and serve their clients. Account Based Growth encompasses all the departments and brings them into one place.
T.E.E.A. & Account-Based
From waterfall to funnel up until a circle. The framework for revenue engine has changed but the main elements stay the same: Teach, Educate, Engage, and Advocate.
ABM/ABX/ABG Programs
Talking about end-to-end funnel and account centricity in today’s B2B go-to-market.