In the evolving landscape of 2024's business strategies, a pivotal shift is underway in planning and budgeting. Forrester, a renowned advisory firm, advocates a balanced and forward-thinking approach, urging leaders to align their expectations with realistic growth projections.

Embracing stakeholder expectations while navigating the demands of empowered digital customers necessitates a strategic investment in AI. Forrester champions AI as the linchpin for growth in planning and budgeting, citing its transformative potential across operational realms.