T.E.E.A. & Account-Based
From waterfall to funnel up until a circle. The framework for revenue engine has changed but the main elements stay the same: Teach, Educate, Engage, and Advocate.
Aligning Leadership
Growth is about leadership alignment and creating the infrastructure of sales and marketers to execute certain strategies.
ABM/ABX/ABG Programs
Talking about end-to-end funnel and account centricity in today’s B2B go-to-market.
Role of Humans
Nowadays we are wondering what sales and marketing interaction will look like. Is the buying journey really becoming self-assisted?
Aligning Revenue teams
It all begins with a goal to grow, then how do you bring all the teams together?